“Star has over the years identified and continues to identify with the Nigerian enthusiasm for sports, as well as the desire and anticipation for more unprecedented exploits by Nigerian teams,” said Kehinde Kadiri, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc. At the Olympic Games Tokyo 2020, we are thrilled to be teaming with the Nigeria Olympic Committee (NOC) to honor this authentic enthusiasm, which is motivated by patriotism, resilience, and a desire for victory.”
“This strategic relationship that we are announcing today is very significant, not just because of what Team Nigeria aspires to achieve, but also because of what is in it for the fans and supporters of Nigerian sports,” said OlaoluwaBabalola, Senior Brand Manager. The advantages of having Star as Team Nigeria’s official alcoholic brand would ultimately help Team Nigeria achieve success.”
Star, Nigeria’s most iconic lager beer, becomes Team Nigeria’s Official Alcoholic Beverage with the start of the agreement. The brand will support athletes and coaching staff, as well as provide top entertainment to dedicated fans cheering on Team Nigeria during and after events.
Team Nigeria will be headed by notable record-breakers, including flag bearer OdunayoAdekuoroye and Captain Aruna Quadri, in track and field events, water sports, and weightlifting.
Individual teams include remarkable athletes, such as the Nigerian basketball team “D’Tigers,” which has given the country fresh hope following their recent performances in exhibition games building up to Tokyo 2020.
The track and field team, which has won 13 of Nigeria’s 25 medals and two of its three gold medals at previous Olympic Games, includes superstar athletes such as Grace NwokochaNzubechi, the fastest girl in the country; Blessing Okagbare, an Olympic and World Championship medalist; and Ruth Usoro, the Nigerian triple jump record holder, to name a few.
Nigerian Breweries, the company behind Star, is a Heineken subsidiary. The Star lager brand has been a premium market leader since 1949 when the first STAR lager beer bottle rolled off the bottling lines in the Lagos brewery. In 2015, the African Business magazine named it one of the 100 Most Admired African Brands.
Star lager beer has occupied the top position in the Nigerian brewing market for almost 70 years, delivering a brighter shine to millions of fans and actively supporting the development of sports in Nigeria.