Learn how to successfully boost the power of your Medium articles.
Learn the dos and don’ts of Medium publishing.
Medium.com is a one-of-a-kind social media site that focuses on discovery rather than search. Users use the network to be inspired or entertained rather than looking for specific content, similar to how they use Facebook and LinkedIn.
There is no method to monetize the content you publish on Medium, unlike Facebook and LinkedIn. In addition, there is no obvious road to conversions.
So, why do well-known authors and companies like HubSpot use Medium to promote their work? They do it to expand their audience.
ThinkGrowth.org, a HubSpot Medium publication, for example, reaches a completely new audience. Nearly 90% of ThinkGrowth subscribers aren’t in HubSpot’s database.
It’s not easy to establish a following around long-form writing on Medium, even though it’s a great place to start. It will need more money to get your content in front of new people.
We’ll go over the “do’s and don’ts” of publishing to Medium in this article, as well as some audience-building advice.
Do Keep an eye on what others in your industry are doing well.
Take the time to discover what works on Medium because it has a different personality than other platforms.
Find some of your industry’s most well-known people who are publishing on Medium. Follow them to find out what works for their target audience. Featured articles from the categories given in Medium’s navigation menu are one approach to do this.
The Tech section, for example, features featured, recent, and popular technological content.
Within the first hour of publication, try to get at least 100 “claps.”
The first hour after an item is published on Medium is crucial. Your content has 60 minutes to persuade the system to place it in the “Trending” area.
Marketer Jeff Bullas suggests attempting to achieve 100 recommendations during the first hour of publication. His experience has shown him that driving a large number of visitors to your content in the first hour ensures it will be a “sure thing.”
You can achieve this in a variety of ways, including:
- Build your Facebook and Twitter audiences such that when you push “publish,” all of your following will be directed to your Medium piece at the same time.
- Advertise on social media for a fee.
- Create a Medium account and start following other users.
- Parts of your tale can be shared on Twitter as text shots, which can increase engagement by 3–5 times.
You offer an article the highest chance of success by directing all of your followers to it during the first hour of its publication on Medium. If your story is featured in Medium’s “trending” area, it will be seen by a large number of prospective new followers.
Do write stories in the first person.
The most popular format among Medium users is storytelling. The most popular articles are written in the first person and present engaging stories.
“Confessions of a Spammer,” for example, is an excellent example of a tale that did well on Medium.
If you situate it in a story, it’s fine to publish a post that describes how to do something.
For example, in “My White Boss Talked About Race in America and This Is What Happened,” Mandela SH Dixon wrote about a workplace incident.
Even though the post is written in the first person, it is a fantastic how-to guide for anyone who wants to help their black coworkers.
Keyword Strategy Isn’t Necessary
What puts your content to the top of the SERPs isn’t always the same as what gets you, followers, on Medium.
To make posts on Medium more appealing to readers, follow these steps:
- Add bullet lists, drop caps, numbered lists, and subheaders to make your text easier to skim.
- Include quotes, mentions, embedded social network posts, and videos in your articles to make them more intriguing.
- Make a dramatic statement in your headlines to “wow” readers.
- Include beautiful photos as well as image grids.
Ali Mese is one of Medium’s most popular writers, with over 64,000 followers. To generate well-formatted content for his audience, he employs practically all of the aforementioned guidelines.
The following clip, for example, demonstrates the use of a quote, a gorgeous image, and a subheader.
Use CTAs to Promote Others, Not Yourself
Readers, according to Medium, are irritated by frequent prompts to action. CTAs that promote a newsletter or seek claps, in particular, is the subject of reader complaints.
Medium recommends that you stay away from CTAs entirely.
However, some well-known authors incorporate a subliminal CTA at the end of their writings.
Ali Mese, for example, inserts a call to action after his pieces that state, “Subscribe to get my essays.”
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