Although there are many Paid Marketing Channels, in this article we’ve choose to focus on the 4 Most Effective Paid Marketing Channels of 2020.
Software as a service – SaaS
What is SaaS?
SaaS is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.
SaaS is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it through the Internet.
Therefore SaaS helps you to be free from complex software and hardware management.
Hope you like that….
It is sometimes referred to as “on-demand software“, and was formerly referred to as “software plus services” by Microsoft.
Why Paid Advertising is Important for SaaS
Organic reach on social media is down. Paid gives you fast results. … Typically, organic content on social media is used for branding or creating brand awareness. With paid advertising, you are guaranteed reach and can utilise your content to elevate your brand with specific targeting and obtain more qualified leads.
For years, organic reach has been leading in leads generation.
Now, paid marketing channels are also proven platforms for lead generation. SaaS companies spend a lot of money on paid advertising.
Companies like Google highly depend on their Ad revenue (Google Ads). It’s reported that more than 70% of Google’s annual revenue comes from Ads. Digital marketers tend to strategize and pay a lot of money to boost traffic to their web pages, for lead generation.
You are about to discover the 4 most effective paid channels for SaaS in 2020…
1. Social Media Ads
Social media is a high growth yielding internet platform where millions of users interact with each other on a daily basis. Extremely targeted ad campaigns can be run on social media platforms.
You have all the freedom to target users of any demographics and interests. In fact, social media companies too acquire a huge amount of their revenue from Ads. It’s one of the modern paid marketing channels which has evolved tremendously in the past few years. The ad platforms will definitely mature in the upcoming years.
2. Pay-Per-Click (PPC) Advertising
Most companies, having discovered the effect of PPC, drive high traffic to their webpages within a short period of time using PPC advertising.
Quality clicks are highly dependent on the your ad quality which in turn depends on the budget you’re willing to spend.
SaaS Marketers need to be clear about their Customer Acquisition Cost (CAC) before going all out on PPC campaigns.
Today, most companies patronizes Google Ads and Bing Ads which makes them the most common Ad auction platforms.
They allow you to bid for keywords, set daily budgets, and help you analyze your ad campaigns on a regular basis.
There are certification courses available for both Google Ads and Bing Ads.
3. Display Ads
A great way to drive awareness with paid media is through display ads.
When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects.
As one of the oldest forms of paid digital marketing, display ads face an unclear future with the growing popularity of ad-blocking integrations and software.
Furthermore, as this technology becomes more prevalent, I expect to see the effectiveness of this channel drop for small to midsize SaaS companies.
The visual cue in the display ads helps you with brand recall. Ensure that you impart design guidelines, poor designs can screw up your brand image.
4. Video Promotion
Online video ads are one of the most understood advertising mediums for marketers new to paid promotion. For starters, YouTube is the most straight-forward video ad platform.
You have the option of overlaying ads on top of videos, boosting your own video rankings with Google Ads for video, or running your video ads prior to the actual YouTube video.
If you don’t already have video that is going to keep visitors watching your YouTube video, consider boosting your video post using Google Ads for video. This will help you increase video views from users searching for a specific type of video and the platform uses a similar set up as building out a text-based Google Ads.