Top 4 Facebook Ecommerce Tools to Boost Your Sales – It’s becoming a more popular site to shop, according to Facebook data. In the last two years, eCommerce brands’ click-through rates have tripled. That explains why Facebook has over 80 million businesses fighting for our attention.
But, in such a crowded market, how can a single company stand out?
In this article, we’ll show you the four most efficient in- and off-platform solutions for growing your Facebook eCommerce business and boosting that all-important bottom line:
1. Facebook Pixel
We’ve worked hard on this one, so here goes nothing… There are numerous excellent descriptions of Facebook Ads available online. And they all describe a potent sales tool. You may make a lot of sales if you post the proper ad and have a good landing page. But, as any good marketer knows, it’s the insights and data that create real money. Thankfully, Facebook’s Pixel provides both.
When you realize what Pixel performs, the odd name makes sense. It’s a piece of code that merchants may put to their website’s back-end (am I the only one who thinks this word is a touch tongue-in-cheek?) to track Facebook click-throughs. Pixel in a nutshell:
Tracks all Facebook traffic to a website and allows the user to establish custom ‘events’ to keep track of sales-related user behavior.
The latter function is extremely similar to Google Analytics’ ‘Events’ feature. When potential buyers visit a specific product page, subscribe to an email campaign, or add things to their shopping cart, sellers can tell Pixel to track data (and endless other possibilities). A full discussion of how to make the most of Pixel can be found on SocialMediaExaminer.
One of its best aspects is that Facebook can utilize the data from Pixel to put its increasingly popular Dynamic Ads if you set up one or more Facebook Catalogues (more on that here). These are advertisements that are displayed to users who have expressed an interest in your website or Facebook page. It’s a highly successful method of sales retargeting that all Facebook-based eCommerce enterprises should be aware of.
Pixel is completely free. Hurrah!
To set up a Facebook Pixel, follow these steps:
- Click the Menu button in the top left corner of Facebook Ads Manager.
- Choose ‘Pixels’ from the Assets drop-down menu.
- On the next page, select ‘Create a Pixel.’
- Give your Pixel a name.
To finish setting up your Pixel, paste the code into the backend of your website. So, depending on whether you make modifications to your code yourself, hire a developer to do it for you, or have your site manager use a Tag Manager, what happens next.
Each of the following alternatives is covered in detail in Facebook’s entire guide.
Read more: Buy And Sell On Facebook Marketplace Near Me
2. Facebook Marketplace
Facebook’s Shop feature is aimed at “merchants, retailers, and eCommerce advertising,” according to the company. Those who sell a limited number of things entirely online. Local and multichannel sellers, on the other hand, have not been ignored.
Your things become public and viewable in both Marketplace and News Feed when you use Marketplace. This provides local awareness for Marketplace vendors beyond what the Facebook Shop can provide. Sellers can extend their reach even further by posting to Facebook groups dedicated to specific selling niches.
Good news! There are no fees for selling on Marketplace.
To make a Facebook Marketplace listing, follow these steps:
- From your Facebook Home page, go to the left menu and select ‘Marketplace.’
- To the left of the screen, select the ‘+ Sell Something’ button.
- Select ‘Item for Sale.’
- Fill up your listing’s details, including a description, price, location, and up to 10 photos.
- When you click ‘Next,’ Facebook will suggest selling Groups that could be of interest to you. Select ‘Post’ after checking all that apply.
3. Facebook Messenger
Facebook messenger is used for easy communication, interaction, and feeding response to customers. As an easy medium of communication, it is a vital tool for Facebook Ecommerce which you can freely use to Boost Your Sales.
Messenger isn’t just for keeping in touch with pals, making calls, playing games, and sharing hilarious memes, contrary to common assumption.
It’s also one of the platform’s newest and most intriguing methods to sell. Users may connect with, interact with, and buy from your business through Messenger once you’ve set up a chatbot (using the Buy Now button)
All without having to leave the app. Anyone who follows your Facebook Business Page or visits your online store can message it, and payments are accepted through PayPal and Stripe.
Click-to-Messenger and Messenger Feed advertising on Facebook can help direct your target audience to your bot. The added benefit is that once a dialogue has begun, businesses can easily retarget potential clients.
Another of Facebook’s free features is Messenger selling, but it doesn’t construct the chatbot for you or provide any in-platform options for doing so. As a result, you’ll have to create the chatbot somewhere else.
To get started, you’ll need the following items:
- The use of a chatbot
- To connect your Messenger to your online store, follow these steps.
- To attract visitors to your chatbot, use Messenger Ads (optional)
You can either make one yourself or get someone to do it for you. A wonderful guide to selling with Messenger Chatbots can be found on Techlofy.
As one of the Facebook Ecommerce Tools to Boost Your Sales, If you’re a bit of a technophobe or simply have too much on your plate, a DIY Messenger Chatbot might not be for you. Fortunately, there are many of firms that will construct one for you. ManyChat is one of the easiest and most effective. Its intended audience is those who are intimidated by the prospect of selling chatbots. ManyChat is the solution for you if you want a simple yet effective way to take it off their hands. It can also be combined with other apps that generate insights from the data collected by your Chatbot.
ManyChat offers a free Basic account, as well as a Pro account for a very affordable $10 per month. Advanced quick-start templates, growth tools, subscriber data collection, and other features are available. Although ManyChat does not provide insights, data can be exported (for example, as an Excel file) and used in another third-party analysis program or your own software (down the rabbit hole we go).
ManyChat’s platform includes a terrific six-step guide for setting up a Messenger chatbot.
For more guides on how to grow your business on Facebook, Read more on editorialtimes.com