A sea of computer monitors may be found throughout the Editorialtimes headquarters. She has at least two screens at her workstation, regardless of which department she works in—marketing, sales, or managed services. We work on computers all day, and when we get home, we relax with a glass of red wine and watch Netflix on our computers.
No, this isn’t a public service announcement about digital eye strain (though we all suffer from it). Instead, we’re attempting to show the pervasiveness of computers in both the workplace and the household. This may make it sound like selling computers is easy, but the contrary is true: distinguishing out in a crowded industry is a significant problem.
Tips and Tricks in Computer Marketing
We’d be negligent if we didn’t highlight the importance of branding in our discussion on computer marketing strategies. According to the American Marketing Association, a brand is “a name, word, design, symbol, or any other element that distinguishes one seller’s good or service from that of other sellers.” As a result, branding is the process of distinguishing a product from similar products. It’s all about associating a distinct sensation or notion with a product to set it out from competitors that are, at their heart, very similar.
This is crucial for computer marketers to understand. That’s not to say there aren’t distinctions in terms of function and technology between MacBooks and Surface Pros. However, these products offer many of the same features from a broad view, making it critical for Apple and Microsoft to invest in branding to set themselves apart.
Social video content is one of the most effective internet advertising channels for building a brand for your computer firm. The first step is to decide the emotion you want your product to evoke in your customers. For example, assume you want to establish a reputation for knowledge and creativity. So you may make a short Facebook movie that shows laboratory researchers compiling data on a rare disease using your PCs. Consumers will be driven to work hard when they see your goods in this atmosphere, ideally using your PCs. Furthermore, social video content is very engaging and shareable, making it ideal for broadening your audience.
This sentiment can be carried over to your search adverts. Perhaps a prospect is impressed by your social video. When she needs a new laptop down the road, she searches. Your ad’s title gets her attention right away: “Unlock the Innovation Within You | Get Your MacBook Pro Today.” It reminds her of your affected Facebook video, so she visits your website. At work, the power of cross-platform branding!
However, it’s possible that she will not convert after clicking. After all, purchasing a new laptop is a significant financial investment. Branding and remarketing initiatives, fortunately, go hand in hand with computer marketers. You can target prospects who have already visited your site when browsing the web using the Google Display Network (GDN). So, who was the lady that saw your video and went to your search ad? Your most acceptable banner creative will appear as she’s reading an ESPN piece about Rob Gronkowski’s knee, reminding her that your brand stimulates innovation. Naturally, she converts after a few more encounters like this.
Remarketing, believe it or not, can be even more focused. When one of your remarketing prospects uses that keyword in a search query, RLSA allows you to boost your bid on that phrase. So, if the woman who liked your Facebook video sees a couple of your Display ads and decides to look for laptops again, RLSA allows you to increase your bid and ensure that your ad displays first. This ideal location, along with the brand’s sentiments, results in a conversion. It’s finished.