Online marketplaces can connect you with customers all around the world, whether you’re a lone trader or a major corporation. But, with so many options, how can you know which platform is right for you?
Take a look at nine of the most popular online marketplaces for sellers in the United States.
Find Below Online Platform for your Businesses
With distinct retail websites in nations across the world, including the United States, this worldwide behemoth gives you access to hundreds of millions of potential customers. Amazon sells products in over 30 categories and offers the Fulfillment by Amazon service, which handles customer service and shipping for you.
Is there a drawback? Because Amazon’s competition is fierce, you’ll need to figure out how to set your products apart. Fees must also be considered while determining price points. Check out our helpful guide for further details on how to handle foreign payments as an Amazon Seller.
eBay is one of the largest and most diverse marketplaces in the world, with over 170 million active buyers worldwide. This online marketplace, which was founded in 1995, is likely best known as an auction site, but its “Buy It Now” option allows you to sell products at predetermined prices right instantly. You may sell anything from books and gadgets to furniture, jewelry, and essential oils on eBay’s overseas sites.
Because of eBay’s enormous scale, it’s easy to get lost in the crowd, just like Amazon. Furthermore, while you are entitled to 50 free listings each month, additional listings are subject to an insertion cost, as well as a percentage fee based on the sale value.
You don’t need any technical expertise to start an online marketplace using Square. Its free design templates and SEO tools might assist you in competing in the digital market with other small firms. Because you have greater control over the purchasing experience than when selling through a third party, building your website can help you strengthen your brand.
You’ll need to join up Square’s payment processing services if you want to use Square as an online business. For all online transactions, it charges 2.9 percent + $0.30. You won’t be charged a monthly subscription, and you can stop using it at any moment.
Unlike Amazon and eBay, Etsy is a one-of-a-kind marketplace for creatives looking to sell handmade, vintage, and artisan things. Etsy could be a good fit for you if you sell one-of-a-kind items that shoppers won’t find elsewhere. The platform is used by 33 million people throughout the world, and it allows individual merchants to compete against one another instead of competing against huge brands.
However, regardless of whether the goods sell, each listing is charged $0.20, while sales are charged 8% of the total item price plus $25 (excluding shipping and taxes). Check out how Etsy and Shopify compare if you’re not sure if this marketplace-style platform is right for you.
Zazzle is an online marketplace where designers and artists can create or customize a wide selection of ready-to-sell products. You can sell products in a variety of categories, including Weddings, Cards and Invitations, Clothing and Accessories, Home and Pets, Art, and Baby and Kids, and you can establish your margins and decide how much money you make on each sale.
However, to produce the products you want, you’ll need to learn how to use Zazzle’s design tools, and the sheer number of product alternatives can be bewildering for purchasers.
Bonanza is sometimes compared to eBay and Amazon, and while it does not have the same massive following as those two sites, it does have a sizable following. More than 50,000 sellers can target buyers in countries all over the world on this rapidly expanding marketplace. Bonanza is available in the United Kingdom, Canada, France, Germany, India, Mexico, and Spain, and there are no listing or monthly storage costs.
Sales are subject to a 3.5 percent base fee, with an extra commission if you choose to participate in Bonanza’s Advertising Program, however, the fees are very low when compared to the competitors. Additionally, the site’s built-in importer allows you to import your Shopify, Amazon, Etsy, or eBay listings instantly.
You can sell in over 40 different categories and reach customers in 190 countries on Asia’s greatest online marketplace. It’s simple to create an account and begin communicating with people all over the world. To help you get the most out of your account, there’s also an online learning center and training events.
While you can sign up for a free account to try out the services, you’ll have to pay an annual membership fee to get the most out of Alibaba.
eBid, an online auction company that was founded in 1998, connects you with buyers from over 100 countries. There are no listing fees and the fees imposed on each sale are also reasonably minimal. Products are listed in more than 30 categories with no listing fees. eBid has its payment method (PPPay) for payments in euros and pounds sterling, but PayPal and Skrill are also available.
On the negative, eBid doesn’t get nearly as much traffic as other online markets.
This tech-focused online marketplace has over 30 million users and allows you to sell your products in more than 50 countries. Newegg is known for being a great place to buy computer parts, with 12 different categories to choose from. Sellers can also easily construct rich and informative product pages to attract more shoppers.
How do you select a market?
While large monthly traffic makes sites like Amazon and eBay the apparent choice, the nature of your business and the clients you want to attract may lead you elsewhere.
Before you sign up for any online marketplace to sell your items, be sure you understand all of the expenses involved. Joining costs, ongoing fees, listing fees, and per-item sales fees can all have a big impact on your bottom line, so figure it out before you start selling online multiple sites for selling
You should sell through several channels if you want to take your business online and sell as much as feasible. One of the most effective methods to achieve this is to use an e-commerce platform like Shopify or BigCommerce, which allows you to sell across many channels at the same time. Using built-in connectors, you may sell on your website as well as Amazon, Instagram, eBay, and other platforms.
You can also sell on sites that aren’t directly integrated with your store using apps and solutions. For example, you may combine your Shopify store with Rakuten, Fruugo, Newegg, and other retailers through the Shopify App Store. However, some of those apps need a monthly charge, so you’ll have to evaluate which platforms are worthwhile.
You’ll need to sell on many sites if you want to have a strong online presence and sell as many goods as feasible. You can either create several seller accounts and sell directly on each site, or you can use an e-commerce platform that allows you to sell across multiple platforms. Compare e-commerce platforms to get started if you’re thinking about using one but aren’t sure which one to use.
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