This post highlights the 7 proven strategies for driving optimal Facebook Marketplace Results
While using Marketplace, keep in mind that Facebook is a social media platform. The social side of the platform contributes to it being a good place to meet and build relationships with consumers you might not have met otherwise.
You must, however, be strategic in your selling efforts because you are competing against both individual salespeople and businesses.
Here are a few suggestions to help you sell effectively on Facebook Marketplace.
1. Increase The Odds Of Being Discovered By New Customers
Brand awareness must become a priority. It’s an easy way for customers to find you on Facebook. Because Facebook users trust the platform, some of that confidence is already passed to your brand.
The fact that your target consumers are already seeking for something to buy is the next factor that helps you get discovered via the Marketplace.
This is an advantage over cold Facebook advertising, which interrupt viewers as they navigate through their News Feed.
Prospects searching on Google are similar to those lower down the sales funnel process. Users of the Facebook Marketplace, on the other hand, are already in the “buying mood” when they enter the community. You must, however, remain strategic. Understanding Marketplace classifications is beneficial in this regard.
In FB Marketplace, there are eighteen categories, which are listed in the left-hand navigation area: The categories are then divided into subcategories:
What is the key?
So that your target audience may simply identify your products, place them in the appropriate Category > Subcategory tree.
2. Run Facebook Ads For Marketplace Placement
Running and testing a Facebook product paid ads campaign is one technique to increase visibility.
Your listings will appear in both the News Feed and Marketplace. Pay special attention to the titles and descriptions you write. Consider how these goals fit into your marketing strategy:
- Lead generation
- Brand awareness
- Store traffic
- Video views
- Catalog sales
To assist you with your paid campaign, use Facebook’s Marketplace ad guidance.
3. Create Trust With Customers
Consider how you may gain your audience’s trust.
This goal is aided by the way Facebook Marketplace is designed. Every transaction begins with a Messenger message, which establishes an immediate personal connection. Build credibility and trust with your store page. Here are three suggestions:
1.Make your business information available to potential clients so that they can get more familiar with your brand.
2. Respond to customer queries on your store’s page.
3. Include any more information about your company that you believe will aid in building a stronger relationship with your clients. According to statistics, consumers who have an emotional connection to a brand promote it at a rate of 71 percent, compared to 45 percent on average.
4. Use Tracking
Keep track of your progress and pay attention to what sells well on the Facebook Marketplace. Some things may sell well on your website or in your Shopify store, but they may not sell as well on Facebook.
The inverse will also be proven. Do some preliminary research by visiting categories and noting what’s already on the best-seller list. When constructing your listings, keep this information in mind.
Pay attention to what top sellers are doing to maximize their selling success by visiting other business pages. If you undertake this type of study initially, you’ll find that your own listings and advertising will do well right away. The information you obtained during your study could aid you in making informed selections about your listings. You can use a good reporting tool to ensure that your data listings are easily understandable and valuable. This would make the procedure a lot easier, especially if you have a lot of data to deal with.
5. Make Use FB’s Personalization
People who have looked at your listings will eventually follow your page. Others will pay for their services. Use the power of personalization to target these folks with sponsored adverts.
They’ve expressed interest in your company and products, and it’s likely that they’ll buy from you in the future. Advertisers can use Facebook’s personalization features, such as interest-targeted and lookalike audiences. Create ad campaigns based on the audiences you’ve created.
6. Use Chatbot Technology
Did you know that you don’t have to be available 24 hours a day to communicate on Messenger? Instead, start the conversation with a chatbot.
When a lead or customer contacts you, you can use this technology to set up automatic follow-up messages that go out via Messenger. Your chatbots will initiate the discussion before handing it over to you or your team when human contact is required.
7. Keep Testing New Products
The Facebook Marketplace is a great location to try out new product concepts.
The listings are simple to create, Facebook handles the targeting for you, and you get to observe which things “take off.” This kind of testing has no upfront costs. Remember that using sponsored ads to drive traffic to your product listings is an option, not a mandate.
Place a new product on Marketplace and see how it performs. If it succeeds, you may use sponsored ads to attract more traffic and integrate the product into your other marketing channels.
Facebook Marketplace can also be used as a price-testing ground. Test how your audience reacts to a price hike or discount. To take things a step further, you can attempt Ron’s OneHourProfessor.com’s retail arbitrage business concept using the Facebook marketplace. While finding the correct products will take some effort on your part, it may be a very successful side job if you’re ready to put in the time. Finding the correct things at a reasonable price is the key.