While we wish we could tell you that sharing images of your cutest canine clients is all you need to do to attract customers, we regret to inform you that this is not the case. Regardless, there’s a lot more you can do to improve your company’s marketing results, and we’re here to offer some suggestions.
Dog owners are scouring the internet for tips and suggestions on how to deal with their pets’ most naughty habits, so put yourself in their position. What are the most common issues that your customers require assistance with? What are the most common problems you encounter with consumers, and how do they typically seek help? You can start to focus on the best keywords to bid on and the most appropriate bids to set in your sponsored search campaigns if you understand the inner workings of the minds that make up your target market. That way, you can be sure you’re contacting the folks who are most likely to become clients due to their Google searches. Even if it’s only a matter of beating them to the same leads, mastering search engine optimization is critical for gaining an advantage over your competitors.
After you’ve done some decent SEO work and are satisfied that you’re showing up for a relevant audience on search engines, the next item on your to-do list should be keeping those leads on your website. Ensure that your value proposition is prominently displayed and identified, that your landing pages are clean and user-friendly and that your site is easy to explore from all angles. Keyword research and ad copywriting aren’t the only aspects of SEO, so beef up your site to boost your search engine ranking! Let’s speak about what bulking up your website can mean for you now that those landing pages have been cleaned up.
Anyone who has ever owned a dog can at least relate to the “how do I make my dog quit destroying everything in my house and ruining my life (but I still love him so much)” Google search, even if they haven’t done so themselves. The truth is that individuals frequently look to the internet for answers to their queries, solutions to their problems, and professional advice. So consider your clients’ most pressing concerns and provide answers in the form of blogs and downloadable manuals! For instance, if you run a dog training service, your blog might feature titles like “Teach Your Pup How to Rollover in 10 Easy Steps” or “8 Foods to Never Feed Your Dog.” The possibilities are unlimited, and establishing yourself as a reliable source of information will help you improve your SEO and help you develop a recognizable brand with a loyal following.
Another excellent technique to convert leads into customers is to provide client testimonials and reviews on your website. Customers enjoy the openness and rely on the opinions of others who have walked in their shoes, especially in a business where customer happiness isn’t always straightforward to predict. Hearing and seeing how well your training worked for someone who has been in a similar situation can help someone decide which service to use.
Finally, don’t forget to include those cute photos of your canine clientele that we mentioned previously. You’re sitting on a jackpot of visual content for social media profiles if you’re a firm that works directly with the universal consumer soft-spot that is photographs of puppies on the internet. Consider holding picture contests or using customer spotlights to highlight some of your cutest four-legged clients. Focus on using social media as a platform for your audience to engage with and communicate with your brand, whatever it is.