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New Ways You Can Connect With Businesses on WhatsApp

The whole idea of WhatsApp Business is to have a separate version of WhatsApp connecting businesses and consumers. The app is designed to make small businesses communicate with customers and manage their orders. As businesses across the world prepare to re-open and expand online, people need easy ways to get in touch with businesses to ask questions, get information, or find something they might like to buy.

Today Whatsapp supports more than 50 million WhatsApp Business app users. To help them and the thousands of larger businesses on the WhatsApp Business API get discovered, they’re introducing new features to start a chat with a business on WhatsApp and see what goods and services they offer.

Starting a Chat With a Business Using QR Codes

QR codes make starting a chat with a business as easy as possible. Before now, when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, you can just scan the QR code a business displays on its storefront, product packaging, or receipt to initiate a chat.

For example, Ki Mindful Wearing, an activewear brand in Brazil that helped in the test of the feature, is placing QR codes on packages and product tags to invite customers to reach out for support on WhatsApp.

Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation. With the app’s messaging tools, businesses can quickly send information such as their catalog to get the conversation going. To start using QR codes, businesses can follow these quick steps below;

Android

  1. Open WhatsApp Business > tap More options
  2. Tap Business Tools > Short link.
  3. Tap View QR Code to view your QR code.

iPhone

  1. Open WhatsApp Business > Settings.
  2. Tap Settings Business Tools > Short Link.
  3. Tap QR Code to view your QR code.

QR codes are available for businesses around the world using the WhatsApp Business app or WhatsApp Business API starting today.

Sharing Business Catalogs

Catalogs allow businesses to showcase the goods or services they offer, which can help close sales. Since launching last year, catalogs have become a popular way for people to engage with a business on WhatsApp. In fact, more than 40 million people view a business catalog on WhatsApp each month.

To make it easier for people to discover products, Whatsapp is making it possible to share catalogs and individual items as links on websites, Facebook, Instagram, and elsewhere. If people want to share a catalog or item they find with friends or family, they can simply copy the link and send it on WhatsApp or other places as well.

Catalog links are available globally and businesses can learn how to share them with customers below.

How to share products or services with customers

You can share your products or services with new and existing customers by sharing your catalog.

Share your catalog in an individual chat or group chat

  1. Open a chat in the WhatsApp Business app.
  2. Tap the attachment icon next to the text field.
  3. Then, tap Catalog.
  4. Tap Send all items at the top.

Share products or services in an individual chat or group chat

  1. Open a chat in the WhatsApp Business app.
  2. Tap the attachment icon next to the text field.
  3. Then, tap Catalog.
  4. Select the product(s) or service(s) you wish to share.
  5. Tap Send.

Share the entire catalog through Catalog Manager

  1. Open the WhatsApp Business app >Settings > Business Tools > Catalog.
  2. Once you are on Catalog Manager, tap the link icon at the top right.
  3. You can then share the entire catalog with your contacts or potential buyers anywhere by selecting any of the options:
    • Send link via WhatsApp Business: to share the catalog link with others over WhatsApp
    • Copy Link: copies the link
    • Share Link: to share the catalog over email or other messaging apps.

Share an individual product or service through Catalog Manager

  1. Open the WhatsApp Business app > Settings > Business Tools > Catalog.
  2. From Catalog Manager, select the item you wish to share. Then, tap the link icon at the top right.
  3. You can then share the specific item in your catalog with your contacts or potential buyers anywhere by selecting any of the options:
    • Send link via WhatsApp Business: to share the selected item link with others over WhatsApp
    • Copy Link: copies the link
    • Share Link: to share the selected item over email or social channels.

Catalog and item links can’t be customized before sharing as they’re auto-generated.

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