The company chief Adam Mosseri announced that Instagram will start to hide “likes” on some US posts.
Instagram is a free photo and video sharing app available on Apple iOS, Android and Windows Phone. People can upload photos or videos on Instagram and share them with their followers or with a
selected group of friends.
Instagram emphasizes on photo and video sharing via its mobile app. You can take, edit, and publish visual content for your followers to interact with.
Instagram said in a tweet that the change would allow users to “focus on the photos and videos you share, not how many likes they get.” Users will still be able to see likes on their own posts.
Instagram will start to hide likes permanently as it has recently tested this proposal in a beta test and may soon apply this change globally. The logic that it has given is that likes determine a person’s social value and waiting for such validation is detrimental to people’s mental health
“We will make decisions that hurt the business if they help people’s well-being and health,” Mosseri said, according to Wired.
Instagram has tested out how they’ll hide likes in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand, which began in July.
Instagram Likes aren’t completely gone. You can still view the like count on your own photos and videos — just not posts from others.
Many people openly reject the reason and think that Instagram wants to implement this change to earn more. Brands pay enormous sums of money to influencers to promote their products. None of this money goes to Instagram. In fact, influencer marketing has become so popular that brands are moving away from traditional marketing methods like advertising.
If Instagram removes likes then brands won’t be able to measure the direct impact of their campaigns as easily as they do now. This might encourage some brands to invest in Instagram Ads as they can easily track the ROI for those.
A scenario where Instagram successfully removes likes and gets more marketers to move to their ads feature could be transformative for social media marketing. This will not only affect influencers but may also encourage other social networks to make such moves.
Keep in mind:
- This is a test so some of your friends may still see the total number of likes or views on an Instagram post or video in their Feed.
- This test isn’t happening in all locations.
Can I see how many times a video has been viewed on Instagram?
Below a video, you can still see a count of how many times it’s been viewed. A video’s view count is visible to anyone who can see the post.
Note that you’re not able to see the number of views for videos that you’ve shared as part of a post with multiple photos and videos.
A video’s view count doesn’t include video loops, and a view is counted when a video is watched for 3 seconds or more.