Pinterest can be very useful for your business. Whether you use it to bring more website traffic, increase sales or for branding purposes, Pinterest can help you get ahead. But you have to understand that the platform has a specific audience and it is not for every brand, blog. That is the reason you need to know how Pinterest marketing works and how to use pinterest for your business
Pinterest marketing looks to convert more leads, drive traffic to websites – Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses.
There are over 200 billion pins saved on Pinterest. Six out of ten millennials use Pinterest to discover new products. More than two billion text-based and guided searches are carried out on Pinterest every month. More than 50 percent of Pinterest users live outside the US.
Pinterest has been around for over eleven years.
In this article, you will discover:
- What is Pinterest?
- 7 effective ways to use Pinterest for your business?
What is Pinterest?
Pinterest is becoming an interesting social media site for image sharing and social media services designed to enable saving and discovery of information.
Pinterest is a social media network that operates like a social bookmarking site. You can create boards and save content (called pinning) to come back to later.
Also, on a smaller scale, you can create animated GIFs and videos, in the form of pinboards.
Consider it as an image-based social bookmarking tool like with a large community.
Once these images are uploaded to the site, they are known as Pins. Users can place these pins on boards, customized under a theme.
7 effective ways to use Pinterest for your business
1. Pin about a new product launch – Even though tech companies may struggle to use Pinterest, start-ups might find Pinterest a good place to connect until the product is released. You may find that it can keep interest on high alert with a Pinterest account that has boards focused on business.
2. Create a board devoted to your customers – Along the same lines as user-generated pins is the idea of a board in which you showcase some of your customers’ best pins
3. Online catalog – This is the most obvious example for a business with a physical product to sell. A wrist watch seller might create boards for golden and silver wrist watches. Don’t forget to add the price so you have the benefit of the price tag showing up on each image. And each image should drive the user back to the product description page of your website.
4. Create user-generated boards – Since you can open up boards to other Pinterest pinners, create a board hosted for your followers. Then ask them to pin stuff in those boards based on that theme. For example, Amazon could create a board that allows users to pin books they’ve read and loved. Apple could create a board that allows users to share their favorite iPhone cases.
5. Offer exclusive discounts – The most direct way of promoting on Pinterest is to offer exclusive deals on products for your Pinterest followers. You can also pin a QR code with compelling content that will drive visitors straight to more description of a product. Local businesses could benefit by offering QR codes for iPhone users to bring into their stores for special discounts.
6. Use Pinterest as a research marketing tool – A great way to crawl inside the minds of your customers is to crawl through Pinterest, looking at what your fans are pinning. Remember, pinners are curating content that is important to them. A lot of the content revolves around major milestones in their lives: getting married, buying and decorating a home and having a baby…plus, things that inspire them.
7. Use Pinterest as a minimum viable product – You can even treat your followers as a focus group by creating a board that revolves around an idea you have for a product…and then see how they react. Did you get a lot of comments? Repins? Likes?.
These 7 ways can help to take your business ahead on Pinterest.