LinkedIn marketing – 5 powerful strategies to grow your business


There are 5 powerful strategies to grow your business to the next level on LinkedIn social media network. if you can patiently read through, you’ll be glad you did.

Basically, LinkedIn is a professional social media network platform. It is different from other social media marketing platforms, such as Facebook, Twitter or Instagram where businesses have direct access to consumers that they can easily market to with their status updates, images and other casual posts.

LinkedIn is mainly for job seekers and professionals . Fundamentally, It’s all about career development, professional connections, industry discussions and other types of business-related activities.

As a marketer, LinkedIn is one of the most effective places online to engage with decision makers within your target market who may be in need of your products or services. The goal is to be consistently visible and valuable.

It’s not all about selling. what do you need? You need to educate and provide useful information. That’s the key.

See also: The Effective Steps To Create The Perfect LinkedIn Profile in 2020

To help you use LinkedIn as a marketing platform where you can grow you business, here are 5 powerful LinkedIn marketing strategies you can use to find new customers, create new contacts and ultimately grow your business.

  1. Grow Your Connections

Growing your connections on LinkedIn is one of the most powerful strategies used for LinkedIn marketing. The more connections you have, the more opportunity there is for engagement with your target audience. Focus on the depth and breadth of your network and make sure to consistently grow your connections.

What are you waiting for, start to grow your connections now!!!

ways to grow your connections

Use InMail
With InMail, you can send a direct message to any member of LinkedIn, regardless of your connection status with them. As long as you have a good reason to connect, the response rates to InMail tend to be high. LinkedIn actually offers a response guarantee to InMails and will issue you an InMail credit if you don’t get a response within 7 days.

LinkedIn’s Advanced People Search
With LinkedIn’s Advanced People Search tool, you can locate people and leads based on the standard you have established for the leads you want to generate. The results will show your first and second connections at the top of the list.

Click on the second connections link. This will bring up a list of names of people at your target company and a list of your shared connections. Ask one of the shared connections to introduce you via LinkedIn to the key people at your target company.

There are other ways to grow your connections in review, for now we recommend these two, return to this page for more update.

2. Design your Company page to be attractive

Creating a LinkedIn presence is one thing. Then not maintaining it will be worse than not having one at all. It is very important to have an updated and consistent presence for your brand with its own Company profile page.

Imagery, colors and content on this page should be consistent with your website if any and any other social media profiles the business has. The page should be updated regularly, so the brand is active and appears to be a current business.

3. Use Status Updates to Post Links to Useful and Relevant Content

can you spend at least 15 minutes a day on your LinkedIn account? try it, it will make a good impact on your network.

creating useful post and relevant information on your personal profile and company page, on a consistent basis, is a great way to position yourself in your connections’ minds. It also helps to showcase your company’s strength, personality, and the work you’ve done for other customers. Avoid persuading someone to buy.

take time and interact with your LinkedIn community.  you can do this by producing regular content and updates.  Ultimately, it’s dependent on creating a connection and establishing trust and credibility.

4. Join or start your own LinkedIn groups — stay active

it is very important for small business owners is to join LinkedIn groups that are relevant to their target audience. LinkedIn Groups provides a place for professionals to share content, find answers, post or view jobs, make business connections, and establish themselves as experts within their industry.

LinkedIn has a group directory that features nearly 2 million different groups. Join several groups on LinkedIn. The best way to reach your target audience is to join the types of groups they belong to and then actively engage with the group’s members. You can also start your own Linkedln Group and act as the facilitator for the group.

LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential clients.

5. LinkedIn Ads
LinkedIn Self-Service Advertising provides an effective way to raise awareness about your company, share useful and relevant information, build relationships, and drive quality leads. You pay by clicks and focus on reaching people with specific job titles, functions, seniority level, or companies within a certain industry and company size.

To create an ad, start by writing a headline, add some copy and create a destination link. Then, bid on how much you’ll pay every time someone clicks on the ad. One key point to keep in mind: people read content and ignore ads. Try to create your ad in a way that provides some value to your intended audience, such as linking to a useful blog post on your website, a white paper, e-book, video, etc.

LinkedIn also provides premium display advertising.

LinkedIn is an enormous resource for companies (small and large) looking to take their business to the next level and find new customers.

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