LinkedIn marketing- How to write perfect InMail messages


Do you know how to write perfect Inmail messages on Linkedln to give you your expected results? InMail has the potential to be a very powerful networking and marketing tool, but like any other messaging system, how useful it is to your business will depend on how well you’re able to use it.

Have you completed your profile on Linkedln? Then you should be familiar with InMail, the social media platform’s messaging feature.

How to write perfect InMail messages on LinkedIn

InMail messages are private messages that allow you to contact anyone on LinkedIn without an introduction or contact information. An InMail can be sent directly from a member’s profile page or from search results in LinkedIn Recruiter. InMail credits, like job slots, are pooled by contract and are accessible to all seat holders on the contract.

The volume of InMail messages being sent out has been on the rise in recent years as more and more business professionals recognize the value this tool offers. That being said, with more messages making the rounds, it’s getting trickier to get your messages to stand out and get the response you need from them.

But with the help of this article, you will be writing perfect InMail messages on Linkedln which will give you your needed response.

After scrutinizing to know  what works and what doesn’t, here are the 3 tips to help your InMail messages grab attention and get you needed response.

1. Focus on Contacting the People You  Know 

A quick scan of a person’s LinkedIn profile will tell you what type of business they run, the field they operate in, the path their business has taken to get to where it is today, and the goals and ambitions they have for their business’ future.

That information can help you gauge whether or not they would be interested in what your business has to offer, either from a services or networking standpoint.

It should come as no surprise that by targeting individuals you know would want to connect with you can increase your response rates dramatically. You don’t appreciate it when someone wastes your time, so make an effort not to waste someone else’s.

2. Keep making connections and make it Personal

Chances are you’re not just blindly sending InMail messages out to random recipients that’s why you have to know how to write perfect Inmail messages. You’ve got a target demographic in mind or a specific mailing list comprised of businesses or individuals you want to interact with, so put forth the effort to make those recipients feel like they’re important to you.

A well-crafted email template can go a long way, but it’s personalization that will get you real results. Personalized InMail messages can boost response rates by as much as 15%, and for very minimal effort.

Create a loose email framework that touches on all of your talking points and gets your message across, but before you hit ‘send,’ tweak each InMail message to target that specific recipient.

Make a personal connection by referencing commonalities between your business and theirs, a shared educational background, or even a preferred philanthropic activity. This level of personalization can increase response rates even further by sparking an interest not just in your message, but in your business and you as a person.

Using language like “connect,” “chat,” “talk,” and “call” also boosts response rates by cutting down on some of the informality of these types of messages. Open-ended invitations to start a conversation without any pressure are typically much more well-received than aggressive messages that suggest specific times and dates for a follow up of some sort.

3. Do Your Homework and show them you did it

If nothing else, your InMail messages should refer to details found in the recipient’s LinkedIn profile. Showing them you took the time to review their profile is a great way to demonstrate that you’re genuinely interested in them, and in their business.

Since their profile is right there for you to read, it’s only common courtesy that you do so. Having that information also makes it easier to personalize your messages by engaging with them regarding their interests and values.

By applying the above tips, you can consistently be writing perfect InMail messages on LinkedIn to get your needed response.

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