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Google Keyword Planner, How To Set Up Keyword Planner

Google Keyword Planner is a free Google Ads tool designed for both new and experienced advertisers. It is like a workshop for building new Search Network campaigns. It can be used to find keywords and get to see how they perform. Keyword planner guides you in choosing competitive bids and budgets to use for your ad campaigns.

Google keyword  Planner Benefits

Google keyword planner offers users the following benefits they use to accomplish their task:

  • It provides historical statistics and traffic forecasts. You can use statistics like search volume to help determine which keywords to apply for a new or existing campaign and forecast can predict clicks and estimated conversions. It can give you an idea of how a list of keywords might perform for a given bid and budget. This will help you decide on which bids and budgets to set.
  • Whenever in need of finding keywords to add to a new campaign or to an existing campaign, this can be done by searching for keywords based on how relevant they are to your product or service, website, or landing page.
  • It is important to note that while keyword Planner can provide some great keyword ideas and traffic forecast, campaign performance is not certain and depends on a variety of factors like; your bid, budget, product, and customer behavior in your industry can influence the success of your campaigns.

How To Set Up A Keyword Planner

  • Using a browser, visit: https://adwords.gogle.com
  • Tap on the “Get Started” icon.
  • Tap on “Skip” and follow the Guided Setup and your account will be complete.
  • Log in to your Keyword Planner tool. (This is a built up in tool for AdWord users, and getting a new account is not necessary once you have set up Google AdWord)
  • At to the “Tool” bar in your Google AdWord account tap on “Keyword Planner,” this will redirect to the Keyword planner page.
  • Or, alternatively, you can enter the following address on your browser: https://adwords.google.com/keywordPlanner then tap on the “Sign Into AdWords“ icon.

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