Free email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.
Marketing trends and channels evolve over time.
While some trends come and go quickly, one of the channels that has remained more or less the same is email.
As a matter of fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
The Best Free Email Newsletter Tools
- Hubspot email marketing to send free emails
- TinyLetter to write quick email newsletters
- EmailOctopus to send email newsletters via Amazon SES for less
- Benchmark Email to send emails that look great everywhere
- MailChimp to send emails and get signups with mobile apps
- Mailerlite to design an email template in minutes
- Sendicate to quickly build customized email newsletters
- Campayn to send newsletters to your email contacts
- VerticalResponse to publish on social media and email
- SendinBlue to build detailed contact lists for free
- Mailjet to send automated, transactional emails
- Revue to build emails from curated content
- Sendwithus to send emails through an API
- Django Drip to build a self-hosted email newsletter tool
Read on this four top free email marketing tools:
1. HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot email marketing’s free version can do that.
One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot email marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM.
Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation.
With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions.
You can run split tests on different variations of your email to see what works best to drive clicks and conversions.
MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using.
If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient.
This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Take your marketing to the next level with email
Email continues to be one the best ways to reach out to your customers and potential leads alike. There are several benefits to planning out the perfect email marketing strategy for your business
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content.
From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.