Everyone has a pair of feet, and the majority of people enjoy putting shoes on them. So much so that the National Shoe Retailers Association estimates that the footwear industry is worth $48 billion. So it’s safe to say that people are interested in shoes, but there’s a lot more to it than the fundamental requirements and personal taste.
It’s critical to understand the variances in desire and behavior throughout your target market to promote such a large and diverse audience effectively. Create buyer personas for your different types of customers as an easy way to figure out who you’re trying to attract and how to tweak your approach from client to client.
In an ideal world, you’d know everything there is to know about everyone you’re marketing to, allowing you to understand and apply what makes them tick truly. Unfortunately, that ideal world is impossible to live in, but if you develop a few characters to whom your audience can relate, you’ll be one step closer.
Customers place great importance on their particular preferences, as they do in much of the retail industry, which leads to a high level of brand loyalty. Therefore, creating and striving toward a consistent message or brand image can help distinguish your company and, as a result, attract devoted brand followers. But it’s not as simple as it sounds, and aside from using buyer personas to understand your customers better, there’s still a lot you can do to improve your marketing and attract more leads to your website.
You can facilitate higher levels of exposure on search engines by compiling and bidding on a focused list of keywords most opportunistic for your company. Ads with catchy calls to action are vital, but keywords with high intent are your best buddy. So focus on prioritizing them throughout your bidding process to guarantee that you’re catching those that have high intent!
If you sell luxury heels, a visitor who is shopping for hiking boots wastes everyone’s time. Fortunately for you, someone has figured out a way to fix it! If you haven’t looked at negative keywords yet, there’s no better time than now. In a nutshell, they’re used to prevent your advertising from showing up when customers search for something that your company can’t help them with. As a result, a company selling designer heels may use negative keywords like “hiking boots” or “running sneakers” to ensure that everyone looking for shoes isn’t bundled together. It can help you save time and money while also attracting the most valuable traffic to your website.
Social media should be another fantastic friend of yours in retail marketing to assist you in establishing and present a great brand image. Your social media accounts can be used to express your value proposition and to create a community around your business. You can interact with customers, advertise on high-traffic platforms, and try to pique the interest of your target demographic.
Email marketing sometimes receives a bad rap in the retail industry. Of course, you don’t have to overburden your leads’ inboxes with offers and CTAs, but striking the right balance is important. Simple ratings/reviews, which can be facilitated through email campaigns and are highly regarded by shoppers everywhere, can aid with remarketing efforts.
With so many shoe retailers to choose from, a strong value proposition, constant social media, and little keyword research can go a long way.
Check out https://editorialtimes.com for more shoe marketing ideas, methods, and trends.