3 Reasons Why You Need a Google My Business Account – When people search for you online, a Google My Business account allows you to appear in search results. It’s free, making it a cost-effective marketing tool for both small and large enterprises.
What are the benefits of having a Google My Business account?
Are you unsure whether you require a Google My Business account? Here are some reasons why you might want to think about getting one.
- Be discoverable.
Search is now a digital process. Your clients and prospects are online, even if you have a traditional brick-and-mortar store. And that’s usually where they’ll start looking for your organization, products, or services.
Google is the ultimate search referrer, whether you’re seeking foot traffic or web traffic. When someone searches for your firm on Google Search or Google Maps, they will find it if you have a Google My Business account. If they do, your listing will show searches where and how to visit your shop, regardless of whether you have a website or a physical location.
Your local SEO will also benefit from a Google My Business account. As a result, if some one searches for you, you will appear on page one, rather than page two or worse.
A Google business account assures that you obtain top results even if you already have a website. Accounts also provide you access to analytics, which you can use to fine-tune your paid and organic ad campaigns.
- Keeps Customers Informed.
Don’t keep your customers in the dark regarding crucial information about your company. Alternatively, you might leave them to Yelp, TripAdvisor, and other third-party review sites over which you have no control. Make sure that when someone searches for your company, they get accurate information from the source.
Contact information, business hours, and other critical details are all included in your Google My Business listing. You can utilize updates to announce that your services have been expanded, temporarily closed, or fully reopened (an especially useful feature during emergency situations like COVID-19). Because Google business accounts have strong local SEO, the information you share will rank higher than that of other websites.
Misinformation can result in negative customer experiences and possibilities being missed. Consider how disappointed a customer would be if they went to your store only to find it closed. Maybe you’re available, but a potential customer went with the competition since they weren’t sure.
- Increase consumer trust
Your company’s legitimacy is enhanced by a Google My Business profile. Do you require proof? Customers are 70% more likely to visit a company that has a Google My Business listing.
According to another study, firms with complete Google listings are twice as likely to acquire client trust.
When it comes to purchasing decisions, trust is crucial. The more assured a customer is, the more inclined they are to purchase. People are 38 percent more likely to visit your store and 29 percent more likely to buy something after hearing about it via Google.
Google My Business reviews also aid in the development of trust. According to a study conducted by Think With Google, 88 percent of consumers trust internet evaluations just as much as personal recommendations.
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