The Bait and Switch Scam is a deceptive practice where a seller advertises a high-quality or desirable product at a low price to attract buyers.
Once a buyer shows interest or makes a purchase, the seller delivers an item of significantly lower quality or an entirely different product.
This tactic is designed to exploit the initial attraction to the advertised deal, leading the buyer into a less advantageous purchase.
How Does Bait and Switch Scam Happen?
- Attractive Advertisement
The scam starts with the seller posting an ad for a high-demand product at an unusually low price. The listing often includes appealing images and descriptions to attract potential buyers. - Buyer Engagement
When a buyer contacts the seller or agrees to purchase the item, the scam begins to unfold. - Switching the Product
After commitment to the purchase, the seller either claims that the advertised item is no longer available or directly sends a different, inferior product. Sometimes, this switch is justified with excuses like stock issues or last-minute changes. - Pressure to Accept
The seller may pressure the buyer to accept the alternative item, often at the same price, arguing its similar value or offering minor concessions.
Why Is Bait and Switch Scam Effective
- Initial Attraction
The initial attractive offer draws buyers in, making them more susceptible to subsequent persuasion. - Sense of Commitment
Having committed time and possibly money, buyers might feel compelled to complete the transaction, even with a different item. - Manipulation and Pressure
Sellers may use persuasive tactics or create a sense of urgency to convince the buyer to accept the alternative product.
How to Avoid Bait and Switch Scams
- Be Skeptical of Low Prices
Extremely low prices, especially for high-demand items, are a red flag. - Verify the Product
Ask detailed questions about the product, and request current photos or a live video to confirm its condition and authenticity. - Read Reviews and Seller History
Check the seller’s profile for past reviews and transaction history. - Avoid Advance Payments
If possible, avoid paying for the item before you have seen and verified it in person. - Know Your Rights
Understand the policies of Facebook Marketplace and your legal rights as a buyer.
What to Do If You Encounter a Bait and Switch Scam:
- Refuse to accept the alternative product if it does not meet your expectations or the original advertisement.
- Report the seller and the listing to Facebook Marketplace.
- If you have already made a payment, try to reverse the transaction through your payment service provider.
- Share your experience to warn others in your community about the scam.
- Consider taking legal action if the scam involves a significant amount of money or a blatant case of fraud.