Software Promotion Techniques – Being a software-as-a-service (SaaS) company at present isn’t all bad. However, as of 2018, the hurdles to enter into the IT industry are as follows: businesses continue to fall, making software development and distribution more affordable than ever. Plus, with the Internet being accessible for more than half the world’s population, the prospect pool is ever-expanding.
The disadvantage of low entry barriers is, of course, more competition. This is fantastic news for consumers and the overall economy of the United States. However, it makes the task of SaaS marketers much more difficult. So, we’re here to present to you our best internet advertising recommendations for software companies.
(And, since we’re a SaaS company, you should not doubt that we know what we’re talking about.)
Giving prospects a free tool is a terrific approach to show them how valuable your software is. For example, assume you sell software that assists firms in optimizing their social media presences. Create a simple instrument that can evaluate a social profile and inform the prospect of all elements that need to be improved. Ideally, the prospect will notice your observations and realize how much her social media accounts require your program.
Now you might be thinking, “That sounds good, but how can I let prospects know about the free tool?”
Content marketing, of course! Material marketing is used by the vast majority of B2B organizations, and it’s been proven that B2B marketers who use blog content generate more leads than those who don’t. By creating engaging, high-quality content that gives actual value to prospects, you establish a massive conduit for bringing leads to your marketing funnel. Think of it this way: a blog post full of Facebook marketing suggestions appeals to businesses who need help with Facebook marketing. They notice that it provides a free social media auditing tool while reading. They’re going down the funnel!
As a curious SaaS marketer, you’ve got another good question: “How can I be sure that prospects will read my content?”
Search engine optimization in three words, comrade. The practice of optimizing your web pages so that they rank as high as possible in organic (non-paid) search results is known as SEO. On-page SEO refers to everything you can do directly on your website, such as optimizing blog entries for certain keywords, creating internal links, and fixing broken images. Off-page SEO is all about getting other websites to connect to your material, with each link essentially signaling to Google that your content is good and should be pushed to the top of the search results.
Let’s summarize what we’ve learned so far. First, strong SEO increases the visibility of your blog material and attracts more traffic to your website. Your free utility, which is featured on the side of your blog entries, shows potential consumers the value of your program. Isn’t it amazing?
Your SaaS business will also require a good sponsored search campaign. When creating ad groups and setting keyword prices, it’s important to remember that various keywords have distinct intents. For example, the keyword “software” could be an informational keyword that is searched to learn more about a subject. These keywords have no business intent; thus, bidding on them is a waste of time for your organization. On the other hand, long-tail keywords, such as “social media management software,” are transactional, meaning they come from someone trying to buy something. Bidding on these keywords will almost certainly result in more clicks and conversions while reducing ad spend waste.