Marketing Strategies For The Entertainment Industry – A fight between two ardent fan communities on Twitter is, without a doubt, one of the oldest and most exciting things to see on the Internet. It’s no exaggeration to say that music stars like Ariana Grande, Taylor Swift, and Beyoncé have legions of devoted followers. It’s like witnessing a ravenous wolfpack take on a swarm of gigantic, angry swans watching the Swifties and the Beyhive go at it.
Celebrities are idolized in the United States. But, unfortunately, that’s all there is to it.
Although you may believe that this preoccupation makes it simple to promote celebrity and entertainment news, it is a very competitive business. It’s a never-ending competition to unearth the most contentious issues and attract the most readers. It takes effort to stand apart. That’s why we’re here to provide entertainment marketers some internet advertising guidance.
Let’s start with the organic stuff: strategies for increasing traffic from non-advertisement search engine results in pages (SERPs). Under the umbrella of search engine optimization, several techniques are bundled together (SEO). Unfortunately, this is the part of search marketing that isn’t compensated, and it takes a lot of time and effort.
Earning links from reputable websites to your content is the best strategy to constantly secure down a slot on the first SERP (landing on the second or third results page is a horrible scenario). Every time a credible site links to your work, it’s a vote of confidence from Google that you’re producing quality material. The more links you have, the higher your site will appear in Google’s search results.
Getting a link to one of your stories from a publication like Us Weekly or People is vast if you’re looking to grow the organic visibility of your celebrity news site. The best method to do this is to generate highly high-quality content that publications will link to without your permission. You can also utilize outreach to contact major sites directly if you’ve written a piece or received a tip that you know they’ll enjoy.
Finally, as a guest blogger, you can pitch articles to major publications. They’ll get stuff, and you’ll get a connection back to your site.
Anyone promoting celebrity and entertainment news will find social media to be a handy tool. Social media networks like Facebook, Instagram, and Twitter account for 33% of Internet users’ online time. These websites play a significant role in the dissemination of news, particularly in this area. It’s not easy to stand out among the crowd once again.
First and foremost, your headlines must be flawless. Making yourself write dozens and dozens of social media headlines for each item you publish is a specific approach to do this. This may appear absurd, but the concept is sound: if you create upwards of 30 headlines for a single piece, at least one of them will be fantastic.
What makes an excellent title for a celebrity news story on social media? Intrigue. The aim is to give just enough of a clue to pique the reader’s curiosity while keeping just enough information hidden to compel them to read the entire article. Keep in mind that you must be genuine. Consumers will become frustrated and leave your website if you use misleading clickbait titles. You’ll eventually find the right title that blends intrigue and sincerity if you produce enough headlines per story.
Read also: Nigeria – Country Commercial Guide
Celebrity and entertainment news makes excellent email marketing content. Offer readers unique content in exchange for their email addresses to entice them to become subscribers. Then, build a daily or weekly newsletter that includes links to the stories currently generating the most attention.
In this manner, as you focus on improving your other marketing methods, you can ensure that visitors are retained.
Finally, employ Google Display Network (GDN) retargeting to keep your website in the thoughts of previous visitors while they browse other sites. For example, perhaps someone comes to your website after clicking on a link on Twitter. He enjoys the information but forgets the website’s name after he leaves. Display advertisements remarketing is a great way to remind him. To make clicking irresistible, make sure your Display ad headlines are beautiful.